Objectives-This study is designed to determine knowledge of breast feeding and breast feeding practices amongst mothers delivered of Panna Dhai Zanana Hospital, Udaipur and to identify the impact of demographic factors. Material and Methods- Present study is based on evaluation of 475 mothers delivered at Panna Dhai Zanana Hospital, UDAIPUR. All the mothers were interviewed using a standardized pre-tested Performa consisting of questions covering various aspects of breast feeding. Results- Main source of encouragement and instruction for breast feeding in 57% of mothers was doctor. Only 36.84% mothers initiated breast feeding as soon as possible after birth. Only 22.10% practiced exclusive breast feeding. Majority of mothers practiced colostrum feeding 61.05%. Only 41.05% mothers had knowledge regarding burping. Only 22.10% were against the mal practice of pre lacteal feeding and more than 80% of mothers practiced janam ghutti (An ayurvedic preparation) 49.45% and tea 43.24%. Majority of mothers 96.84% faced no problem during breast feeding. Conclusion- Breast Feeding no longer seems worth bother in India not only social, moral and mythological factors are attached to the practice of Breast Feeding but also antenatal, geographical, literacy, age religion, socio-economic, and working status of the mother affects Breast Feeding as evident by the present study. Need of the hour is development of training programems and giving information regarding breast feeding during antenatal visits to disseminate scientifically proven facts regarding advantages and essentially of breast feeding with particular emphasis on exclusive breast feeding for first six months.